Van Gogh Digital Souvenirs by KERU

3 October 2023 - 4 February 2024

In the fall of 2023, the Musée d’Orsay partnered with the Tezos Foundation and token platform KERU to create the first ever digital souvenirs for its exhibition “Van Gogh in Auvers-sur-Oise: The Final Months.” These tokens, downloadable from the boutique, allowed for discounts on merchandise as well as the chance to win a lifetime membership to the museum.

Visitors were then able to take home two distinctive digital souvenirs: an augmented reality representation of Van Gogh’s final palette and a digital artwork crafted jointly by KERU and the Musée d’Orsay, drawing inspiration from Van Gogh’s oeuvre.

Christophe Leribault, president of the Musées d’Orsay and de l’Orangerie, highlighted the museum’s enthusiasm for this innovative venture. He remarked, “An original reminder of their experience which won’t sit on their shelves but that they will always carry close to them in the memory box of their phone, their computer desk or their home screen!”

Musée d’Orsay’s leap into the decentralized realm of Web3 is far from coincidental. It follows the museum’s prior engagement with the Web3 Arts and Culture (WAC) Labs Fellowship program.

Whilst working as Head of Art for the Tezos ecosystem, Valérie worked closely with both Keru and the business development team at the Musée to realise this tokenisation initiative, alongside other new technologies projects featuring VR and AI installations as part of the same exhibitions.

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